Tumi Makgabo has been employed by Danny Jordaan and the 2010 Local Organising Committee to head up the communications division for the World Cup that takes place in South Africa in 2010.

Makgabo has a rolling contract that will be reviewed at the end of this year. There have been a number of serious concerns with the lack of information coming out of the LOC and conflicting stories from Danny Jordaan. This appointment should go some way to fixing those and making them better.

Makgabo worked at SABC before spending five years at CNN; her experience in the news industry will be hugely beneficial to the LOC and Jordaan, who at best can be described as ineffective when it comes to dealing with the media.

"We have not been able to give people a lot of information. There has not been an awful lot of information to provide. Once we found out we got it (the World Cup), people wanted to see action immediately.

"But we've now signed the host-cities agreement and we're hoping to start having regular conversations with the media and the public.

"In terms of me as Tumi Makgabo, my agreement with the LOC is an interim one - it's not through to 2010.

"They've asked me to help out with a number of things, such as the unveiling of South Africa's 2010 emblem during the German World Cup. I will also look at how we can provide access to information to a number of people on a number of levels, such as looking at corporate opportunities and how they can be utilised, as well as looking at Joe Bloggs, who wants to know what's happening," said Makgabo.

FIFA have a policy of only talking about the up and coming World Cup so when Germany is over later this year expect a lot more information to be coming out of FIFA and the 2010 LOC.